OTT & CTV
OTT and CTV may be two different beasts, but they do have a common denominator: They’re both excellent ad conduits.
OTT is the delivery mechanism for TV/video content online, usually through streaming or video on demand (VOD) in addition to, or “over the top of,” traditional network providers. In contrast, CTV refers to Smart TVs or other TV sets that are connected to the internet via streaming devices – i.e., the device on which you’re accessing video content.
Why are OTT & CTV important?
Since both are captive markets already, the only thing that you have to do is to run the right sets of ads. Customers will have to see the ads, and with our expertise, we can make the most of each opportunity we get.
Here are some of the advantages:
- Highly-targeted
- Captive market
- More affordable than traditional broadcast TV
How Can OTT & CTV Improve Your Business?
Engaged Audiences
Viewers are engaged in their content and often can’t skip past the ads. This means you can be sure to reach a receptive audience for your message.
Brand Safety
CTV advertising is one of the safest and most effective ways to reach your target audience. With high-quality content, brand safety issues are minimized.
Cross-Channel Targeting
Our cross-channel solution delivers massive scale and guaranteed impressions against high-intent audiences, digital measurement and tracking, full transparency and the ability to create a true omnichannel campaign.
